Comments on: 10 things you must do to win in emerging markets http://www.disruptiveleadership.com/2008/08/21/10-things-you-must-do-to-win-in-emerging-markets/ "Vision without action is a daydream. Action without vision is a nightmare." - Japanese Proverb Sun, 16 May 2010 07:19:03 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: Lukasz Matoga http://www.disruptiveleadership.com/2008/08/21/10-things-you-must-do-to-win-in-emerging-markets/comment-page-1/#comment-9261 Lukasz Matoga Mon, 26 Oct 2009 21:13:01 +0000 http://www.disruptiveleadership.com/?p=83#comment-9261 Hi Mark, It may seem funny, but I am starting my own company in my own country (which is not an emerging market any longer), and a lot of what you've written above still applies. In my case (innovative, patent-pending stuff), especially points 2, 3, 5, 7 (to some extent), 8 (very much), and 10 (very much). best regards, Lukasz (Poland) Hi Mark,
It may seem funny, but I am starting my own company in my own country (which is not an emerging market any longer), and a lot of what you've written above still applies. In my case (innovative, patent-pending stuff), especially points 2, 3, 5, 7 (to some extent), 8 (very much), and 10 (very much).
best regards,

Lukasz (Poland)

]]> By: Jennifer Belissent http://www.disruptiveleadership.com/2008/08/21/10-things-you-must-do-to-win-in-emerging-markets/comment-page-1/#comment-8935 Jennifer Belissent Wed, 14 Oct 2009 16:57:04 +0000 http://www.disruptiveleadership.com/?p=83#comment-8935 You mention localizing marketing campaigns but I'd also specify localizing marketing vehicles -- or the marketing mix. Know where your potential buyers are getting their information -- what sources influence their purchasing decisions. Those sources differ across markets -- particularly across business buyers. In some countries, buyers rely on peers and colleagues. In others, they rely on consultants, VARs or resellers. In others still, they read publications and websites or attend events. Knowing which information sources help to localize the marketing mix for a particular market. (<a href="http://b2bbeyondborders.com/2009/09/03/reaching-global-audiences/)" target="_blank">http://b2bbeyondborders.com/2009/09/03/reaching-g...</a> You mention localizing marketing campaigns but I'd also specify localizing marketing vehicles — or the marketing mix. Know where your potential buyers are getting their information — what sources influence their purchasing decisions. Those sources differ across markets — particularly across business buyers. In some countries, buyers rely on peers and colleagues. In others, they rely on consultants, VARs or resellers. In others still, they read publications and websites or attend events. Knowing which information sources help to localize the marketing mix for a particular market. (http://b2bbeyondborders.com/2009/09/03/reaching-g...

]]> By: Sandra http://www.disruptiveleadership.com/2008/08/21/10-things-you-must-do-to-win-in-emerging-markets/comment-page-1/#comment-5993 Sandra Sun, 19 Jul 2009 05:05:32 +0000 http://www.disruptiveleadership.com/?p=83#comment-5993 Intresting information for the expats here. Thanks for sharing Sandra <a href="http://www.mrxpat.com" rel="nofollow">asian expat</A>. Intresting information for the expats here.
Thanks for sharing

Sandra
asian expat.

]]> By: Safaricom has figured it out … - Disruptive Leadership http://www.disruptiveleadership.com/2008/08/21/10-things-you-must-do-to-win-in-emerging-markets/comment-page-1/#comment-18 Safaricom has figured it out … - Disruptive Leadership Mon, 08 Sep 2008 21:57:31 +0000 http://www.disruptiveleadership.com/?p=83#comment-18 [...] # 8 on my Top 10 list [...] [...] # 8 on my Top 10 list [...]

]]> By: Mark Beckford http://www.disruptiveleadership.com/2008/08/21/10-things-you-must-do-to-win-in-emerging-markets/comment-page-1/#comment-16 Mark Beckford Sat, 23 Aug 2008 23:58:49 +0000 http://www.disruptiveleadership.com/?p=83#comment-16 "One thing I might add to your list (although perhaps it is captured by #1) is to hire local talent whenever possible." Thanks Mark Z, I couldn't agree more. You need local talent especially in the beginning that have the language skills, basic market and culture knowledge, key contacts, etc. “One thing I might add to your list (although perhaps it is captured by #1) is to hire local talent whenever possible.”

Thanks Mark Z, I couldn’t agree more. You need local talent especially in the beginning that have the language skills, basic market and culture knowledge, key contacts, etc.

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